![]() That’s a big reason why we started brewing UFO beers. “The less time that’s spent getting caught up in the details, the more time there is to actually enjoy the beer. “Choosing a beer shouldn’t be hard,” says Dan Kenary, Mass Bay Brewing Co. Consider your new hub for flavor adventures. The site will be chock-full of info about UFO beers, recipes (food and cocktail!) that infuse UFO beers, and fun ways to enjoy UFO beers without any sort of cooking going on anywhere around you. To go along with the new packaging, a brand new UFO website will launch on April 6th. The new colors and fonts, for example, are brighter, friendlier, and fun-er, conveying the flavorful, refreshing, unfiltered wheat beer goodness you can/should expect when you drink a UFO beer. Each element of the package is meant to provide subtle cues about the beer inside. It is designed to better communicate what UFO is all about. ![]() The refreshed new UFO look was a collaborative effort between the Brewery’s in-house design team and Boston-based brand strategy firm, Catapult Thinking. Discovery is half the fun in beer drinking, right?” We’ve put a lot of thought into every piece of it so that the curious beer drinkers out there get a hint of the adventure that awaits, without giving too much away. Now they’ve got the look and voice to match what they’ve always been. “These beers are brewed to be fun, interesting, and full of flavor. “UFO is raring to take off,” says UFO Brand Manager, Victoria Kidder. Fast forward about two decades (today), and these refreshing, sometimes-fruit-infused-but-always-easy-drinking UFO beers have become the ultimate flavor quenchers. “You want to put fruit in my beer? Get outta here!” was a common reaction. When the first UFO offering, Hefeweizen, was introduced in Boston back in 1998, the idea of a cloudy beer served with lemon was an alien concept to some. What the huck is a huckleberry? It’s like a blueberry. Along with the original unfiltered favorites, a brand new UFO summer seasonal offering, UFO Huckleberry, will make its debut. Beginning this week, the newly redesigned packages of UFO White Ale, UFO Hefeweizen, and UFO Raspberry will begin their journey from the Brewery and landing in coolers near you. We invite all of you to visit our Boston brewery, where it all began, and our beautiful brewery in Windsor, Vermont.(Boston, MA) – The Harpoon Brewery‘s UFO line of unfiltered wheat beers has been refreshed, including packaging, crowns, an embossed bottle and tap handles. One thing that has changed: in August 2014 Harpoon became an employee owned company! We still love brewing beer and enjoying it with friends. It was hard to imagine that craft brewing would become what it has today. Though many things have changed since the early days of Harpoon, much has stayed the same. Fresh, local craft beer began making its way out to Boston beer drinkers. ![]() ![]() ![]() In June of 1987, a warehouse space on the Boston waterfront was transformed into a brewery and the first Harpoon Ale was brewed. They decided to build a brewery so that they could brew the beers that they wanted to drink, and invite their friends to the brewery to drink it with them. Traveling through Europe and experiencing the rich traditions of European brewing and beer drinking enhanced their love of beer and opened their eyes to the rich beer culture they wanted back home. They were three friends who loved beer and loved drinking beer together but found the beer choices at the time to be limited. Harpoon was started in 1986 by Dan Kenary, Rich Doyle, and George Ligeti. ![]()
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